Then there is the nature of the company that appeals to me. I know the people at Bailey, they are a friendly, family-owned and run business that started 70 years ago in Bristol (so local to me) where it remains to this day. They want to make products that they want to use, that they’d be happy for their children, family and friends to use. They have a sense of adventure and a passion for the benefits of camping, the outdoors and building a community. All aspects of life that mirror my own. And all practical reasons aside I genuinely like the people of Bailey, an all to overlooked, but very important, aspect in modern life.
Because I don’t actually work with companies. I work with people. The other brands I work with, like Bailey, are headed by a small team whom I’ve got to know very well over the many years together and have become friends (some were due to be at my, Covid-postponed, wedding last year). It’s the people that drive the company and dictate its character and ethos and with a family-owned heritage stretching back seven decades and populated by people who are part of the camping community the spirit of Bailey, of family and friends, of practical and applied innovation and of adventure is unlikely to change.