8th March 2016
Bailey of Bristol has secured a coveted Gold Award for both New and Pre-Owned Caravans in the 2016 Practical Caravan Magazine Customer Satisfaction Survey.
Bailey accounted for 27% of the total responses in the new caravan survey, the largest number for a single manufacturer, and achieved an overall satisfaction rating of 85% in the survey and in doing so secured a coveted Gold Award. Particularly encouraging were the supplementary figures showing that of the UK manufacturers Bailey also had the highest proportion of fault free new caravans in use.
The picture was similar in the pre-owned caravan survey where Bailey topped the poll with a satisfaction rating of 88%, emphasising the longevity of its products in use and why they remain so highly sought after as pre-owned purchases.
The Bailey Retailer Network also put in a strong showing in this year’s survey securing a collective total of five gold and five silver awards. Particular credit should go to Oxford Caravan Centre who achieved the highest overall satisfaction rating for a Retailer in the new caravan survey.
Over the past eighteen months Bailey has implemented a comprehensive corporate re-development programme entitled Project Aurora, where it has introduced modern manufacturing and business principles and procedures to the company, indeed to the industry, for the first time.
All parts of the company have benefited from this new initiative but two areas which have already received significant investment have been the Product Development and Customer Services Departments. As a result Bailey now has many more people spending a much greater period of time developing new and better considered vehicles that will be easier to manufacture and will perform better in use. In addition in the unlikely event that a customer experiences a problem with their caravan or motorhome we are now in a much better position to respond to their issues and rectify them both accurately and efficiently to minimise any potential disruption or loss of use.
The Practical Caravan Owner Satisfaction Survey is compiled using direct customer feedback on all aspects of ownership on an annual basis. Full results can be found in the March Issue of Practical Caravan Magazine and on their web site at www.practicalcaravan.com