24th June 2016
Bailey of Bristol is delighted to announce that Steve Trossell has joined its Board as a Non-Executive Director. With 38 years’ experience in the Outdoor Leisure Vehicle Industry Steve will bring a wealth of knowledge and expertise to the business moving forward.
He began this distinguished career as General Manager of Bessacarr Caravans in 1978, before moving to CI Caravans in the mid-eighties where he ultimately progressed to become the company’s Managing Director. Latterly he held senior positions at the Swift Group before announcing his retirement from full time employment in 2011. Steve subsequently chose a new direction thereafter when he became a freelance contributor for Haymarket Publications writing for their leading ‘Practical Caravan’ and ‘Practical Motorhome’ consumer titles. He returned to manufacturing in 2013 as a Management Consultant at Bailey before taking up his new role of Non-Executive Director in April this year.
Steve takes up his position during a very dynamic period in the Company’s development as the changes introduced as part of the Aurora Programme start to take effect.
Considered by many to be the industry’s leading innovators, eighteen months ago Bailey began a corporate re-structuring programme - code named Aurora. The aim has been to introduce a modern business approach to the soon-to-be 70 year old family owned leisure vehicle manufacturing company whilst at the same time maintaining the key cultural characteristics that have made it such a long term success.
The project is now nearing its conclusion and the company is already beginning to see the benefits of the changes made. The adoption of modern manufacturing principals and the re-configuration of the main vehicle assembly line has led to a 20% increase in annual production calendar year to date. Improvement in supply volumes have led to subsequent increases in caravan and motorhome retail sales over the same period, strengthening of the company’s position in both markets and re-affirming Bailey as the UK’s number one leisure vehicle brand.
Commenting on his appointment Steve said "I have very much enjoyed my time working as a management consultant with Bailey and consequently I am delighted to be able to further my involvement with them in my new capacity as Non-Executive Director. The company's structural development programme is driving significant change right across in the business, indeed the industry, at the moment and I am looking forward to playing my part in helping shaping its future”.
Bailey Managing Director Nick Howard added “To have somebody of Steve’s pedigree join the Bailey Board will be a huge asset to our business. He is a hugely respected and very popular figure within our industry whose expertise will prove invaluable to us as we look to re-shape the company to better meet the changing needs of our marketplace”
For further information on Bailey and its products plus the latest news, blogs and videos please visit www.baileyofbristol.co.uk. You can also follow Bailey on Twitter (@BaileyofBristol), Instagram (@BaileyofBristol) and Pinterest (Bailey of Bristol).